The Challenge
Dr. Rifai, a practicing psychiatrist and internist in Pennsylvania and former National Institute of Mental Health researcher, wanted to reach more people with his expertise in mental health. But like many professionals, he was overwhelmed by the high costs and technical complexity of traditional podcast production.
Traditional podcast services were expensive, required large retainers, and outsourced control. He needed the opposite: control over his content and a cost structure that didn't break the bank. Other services take weeks and thousands of dollars—time a busy clinician simply doesn't have.
