The Challenge
Steve teaches logistics and supply chain management to MBA students after a long industry career with brands like Lululemon and DSW. His real-world stories make the material tangible, but they also have to stay fresh and relevant.
He faces two core challenges:
- Keeping examples current and compelling: Some logistics concepts are timeless, but many are not. Steve can’t rely on the same old case anecdotes year after year; students expect up-to-date, real-world context.
- Competing for student attention: In a 70-minute MBA class, Steve needs nine or ten deliberate pivots, lecture, video, quick simulations, discussions, just to keep students engaged. Outside of class, assigned readings and industry news are often skimmed or ignored.
He needed a way to deliver key logistics concepts in a format students would actually consume. It needed to be something short, mobile-friendly, and easy to fit into the seams of their day. It had to reinforce core ideas without feeling like extra busywork.
Traditional podcast production, with its heavy planning, recording, and editing demands, was too time-consuming for a professor already managing a full course load.
